Field notes
Practical writing on application analytics for engineering KPI reporting—not product marketing.
KPI names that survive refactors
Name the engineering intent, not the ticket label—or the next board rename breaks every report.
False cliffs in lead-time charts
A missing step event can invent a delivery drop-off that the sprint never caused.
HKT windows and deploy markers
Sprint KPIs and error budgets can move when clocks and deploy tags move—not when the product does.
What this practice will not sell
Expect clearer KPI reporting decisions—not a managed dashboard subscription.